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Eastek Unveils New Logo Design

Lake Zurich, Ill. – Feb. 01, 2013 – To better reflect the unique spirit of Eastek International, the global contract manufacturing company has introduced a new logo created by Hezhou Wang, a project engineer working in Eastek’s Dongguan, China, manufacturing facility.

The logo was announced February 1, 2013, following a company-wide competition that drew submissions all over the world, including Eastek’s offices in the U.S. and its factory campus in China.

Explaining the symbolism behind his design, Wang said, “The ‘E’ shape mimics a bird signifying our spirit, our agility and our vitality. The symmetrical formation reflects the company’s vigor, stability, enterprising spirit and pragmatism. The color blue reflects science, technology, human idealism; all of which are contained in the products we make. And the curved edges acknowledge our amicable nature and our desire for harmony with each other, our customers and suppliers, and with the environment.”

According to Eastek president Joe Rocco, Wang’s concept aptly reflected the company and where it’s going. “Wang astonished us with his beautifully drafted design concept,” said Rocco. “Everything from the meaning, to the color, to the lines of the design were incorporated as a symbol for the company’s characteristics for the future.”


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